Effective Date: September 22, 2025

Durvaa (referred to as “we,” “our,” or “us”) operates this website and related services (collectively, the “Services”) to provide customers with a curated online shopping experience. This Privacy Policy governs the collection, use, disclosure, and protection of your personal information when you access or use the Services, make a purchase, or otherwise communicate with us. This Privacy Policy is incorporated by reference into our Terms of Service. In the event of any conflict, this Privacy Policy shall prevail regarding the processing of personal information.

1. Information We Collect
“Personal Information” refers to any information that identifies, relates to, describes, or can be linked, directly or indirectly, to an individual. Personal Information does not include data that is anonymized or de-identified. Depending on your interaction with the Services, we may collect the following categories of information:

• Contact Information: Name, email, phone number, billing/shipping addresses.
• Financial Information: Payment card details, transaction history, and other payment-related information.
• Account Information: Username, password, security questions, preferences, and settings.
• Transaction and Usage Data: Items viewed, purchased, returned, exchanged, or added to wishlist/cart.
• Communications: Information provided in correspondence with our customer support team.
• Device and Technical Information: IP address, browser type, device identifiers, network data.
• Behavioral and Usage Data: Interaction with Services, browsing patterns, clicks, and navigation.

2. Sources of Personal Information
We may collect personal information from:

• Directly from you when you create an account, place an order, or communicate with us.
• Automatically through the Services, including via cookies, tracking pixels, and similar technologies.
• Service providers or third parties engaged to facilitate the Services, such as payment processors, analytics, and shipping partners.
• Our business partners and affiliates.

3. Use of Personal Information
We process your personal information for lawful purposes, including:

• Provision and Improvement of Services: To fulfill orders, process payments, provide customer support, manage accounts, customize your shopping experience, and enhance our Services.
• Marketing and Advertising: To send promotional communications, display targeted advertisements, and provide personalized recommendations.
• Security and Fraud Prevention: To detect and prevent unauthorized activity, secure accounts, and protect users and the Services.
• Legal Compliance: To comply with applicable laws, respond to legal processes, enforce our Terms of Service, or defend legal claims.
• Communication: To respond to inquiries, manage requests, and maintain customer relationships.

4. Sharing and Disclosure of Personal Information
We may share personal information under the following circumstances:

• With service providers and vendors who perform services on our behalf, such as payment processing, shipping, IT management, and analytics.
• With business partners and affiliates to support marketing, advertising, or other joint business activities.
• In connection with business transactions such as mergers, acquisitions, or insolvency proceedings.
• When required by law or to protect rights, property, or safety of individuals and the Services.
• With your consent or direction, including third-party platforms or social media integrations.

5. Relationship with Shopify
Our Services are hosted on Shopify. By using our Services, your information may be transmitted to and stored by Shopify, including in countries outside your residence. Shopify may use your information for service provision, analytics, and enhanced features. For more details, review Shopify’s Privacy Policy here.

6. Third-Party Websites
The Services may contain links to third-party websites. We are not responsible for the privacy practices or content of such websites. Users should review the privacy policies of any third-party platforms they visit.

7. Children’s Privacy
The Services are not intended for children under the age of majority in your jurisdiction. We do not knowingly collect personal information from children. If you believe we have collected such data, please contact us to request deletion.

8. Data Security and Retention
We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no system is completely secure. Information is retained only as long as necessary for service provision, legal compliance, dispute resolution, or enforcement of agreements.

9. Your Rights
Depending on your location, you may have the right to:

• Access, correct, delete, or receive a copy of your personal information.
• Object to or restrict processing of your data.
• Withdraw consent where processing is based on consent.
• Opt out of marketing communications and targeted advertising.
• Exercise rights via our contact information or through Shopify for data processed by their platform.

We may require verification of identity before processing requests. Requests can also be made through an authorized agent with proper authorization documentation.

10. Complaints
For complaints regarding our handling of personal information, contact us at  support.durvaa@gmail.com. You may also lodge a complaint with your local data protection authority.

11. International Transfers
Your personal information may be transferred, stored, or processed outside your country of residence. Such transfers rely on recognized legal mechanisms, such as Standard Contractual Clauses, to ensure adequate protection.

12. Updates to This Policy
We may update this Privacy Policy to reflect changes in legal, operational, or business practices. Updates will be posted on this page with a revised “Effective Date.”

Contact Information
For questions or to exercise your privacy rights, please contact:
Email:  support.durvaa@gmail.com
Data Controller: durvaa.in